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Package Design - How It Integrates With Brand Identity and Branding

Packaging design is a science, art and technology that protects or wrapping goods to ensure

their possible distribution, consumption and selling.


Package design and production requires skill, creativity and an eye for detail.


The product package will be the first thing that a prospective customer sees and because of this it is imperative that it is presented in the best possible manner.


Apart from product we have food packaging. Food packages have special significance due to the fact that they are used almost every day.


Many consumers purchase food products from a grocery store, restaurant or from a manufacturer and food package design is integral to the success of these businesses.


Packaging experts and engineers employ various methods and tools to make attractive packaging solutions for businesses.


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This includes the design of structural elements and graphic design, database preparation and prototyping digital printing, computer-aided design (CAD) and a myriad of other methods


Graphic design involves identifying and researching brands and determining the best way to present the products and brand to help increase awareness.


Font selection is another key step in this process as well as the balance between bold and balanced types.


The designers also need to incorporate imagery into the package design to clearly represent the product and to increase brand recognition.


Beyond the physical aspect of the packaging there are numerous other factors that are involved in the design and development of the package.


This includes brand identity marketing strategies, communication of the most important messages, positioning for brands regulations and profits.


It is crucial that these issues are dealt with in a coordinated way by experts in design.


In addition to brand identity and visual branding, package design also takes into consideration the importance of packaging presentation.


Consumers need to be able to easily understand and visually appeal to the product and this is done using a combination of typography and photographs.


For example, if a package contains a picture of a red apple it is obvious to the customer what the product represents and the branding becomes easier to understand.


Designers will often collaborate with marketing and advertising departments to produce concept advertisements.


These advertisements are an important part of the branding and to make them effective, a wide variety of emotions must be displayed from the concept to the final product.


In conclusion package design is a powerful marketing tool, a crucial element that can give your brand the professional image that it needs to survive.


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